The principal founder whose combined experience and connection from the farmer family and market with close relationship. Our respect is more to relationship rather than only doing business.
Background
Nusantara Coffee Roastery LLC located in Dubai as the base of the corporate, and under Nusantara Dubai there is Nusantara Rantai Kopi (NRK) base in Indonesia as the sister company for the supporting system of quality and quantity as well embracing the coffee farmer from Indonesia.
The key of our strength is driven by the synergy among our business lines, direct trade, fair trade, sustainability and traceability networks with our family as a farmer. We provide Indonesian Coffee as a green bean also roasted bean for global market as well Nusantara Dubai providing cafe chains for opening Nusantara Cafe as a franchise for worldwide.
Vision and Mission
Vision
To introduce and provide the rich sign of Indonesian Coffee and culture by stand as the bridge for the Indonesian Coffee farmer and forming Farmer regeneration.
Mission
Appreciation in giving back to the farmer and support them in ways that benefit their family and the community. Towards the farmer, nature and the culture. We are more looking forwards the relationship before the business, as we do what we love.
Competitive Edge
We have personally research department, processing department, sensory department, warehouse management, marketing department with market studies for local and international as Indonesian coffee green bean and roasted coffee bean as well logistic department for export and local supply.
Within the first year of business, Nusantara café having 1 franchise at Al Ain. In other line, Nusantara brand as a corporate available to be a partner for Suppling Roasted coffee beans, Green Coffee bean for worldwide.
Methodology
We roast our coffee in Dubai, and storage the green coffee bean with temperature control as well humidity control.
While we import the coffee, we use our green coffee packaging with Grainpro bag as the first layer in touch with the green coffee bean, and by support existing our sister company back in Indonesia, Nusantara Coffee Roastery LLC ability and capability to warranty the sustainability of the quality origin for quantity require and the term.
Fair trade – Where the price is paid to be line with our “Appreciation” for the farmer.
Back to the origin – Work with the farmer “hand to hand” to produce sustainable quality from different region.
Traceability – Hand to hand developing the quality with minimum 4 year to be qualified our standard of sustainability.
Advantages
The following are competitive advantages that differentiate the Nusantara Coffee Roastery LLC. From the other providers;
Trust – We developed a high level of trust with our partner, client or/and customers.
Brand awareness – Since the opening of the first warehouse in January 2018, the brand of Nusantara become an instant hit in the coffee industry especially in UAE. In over 2 years the representation of the company has grown at a rapid rate for global coffee industry after we attended World of Coffee in Amsterdam 2018, as an exhibitor and World Of Coffee in Berlin, German 2019, as an Exhibitor.
Steady growth in project – According to the Nusantara Vision, we stand as a bridge for the farmers from Indonesia to the rest of the world. We are targeting to embrace all the 60 origins from Indonesia to the rest of the world within 10 years of operating.
Appreciation – Toward the farmer and the nature, we showcase their potential as well giving back 2% of our profit above all social responsibility for the local farmer. and our corporate focused embrace direct to the farmer in producing coffee only from every region in Indonesia.